Instagram has become the foundation of numerous brands’ social presence, driving profitable traffic toward landing pages, increasing conversions, and gaining an engaged community.
If you find that your Instagram presence isn’t as strong as you’d like, perhaps it’s the right time to refine your strategies for gaining real, genuine fans on Instagram. The more followers you have, the more chances you’ll have to interact with them and create memorable experiences for them.
Organic distinctions are vital. Sometimes, brands choose the easiest route in the quest to increase their Instagram followers. Follower websites are all over the place. However, these shortcuts are not worth the effort because they are not worth it. Algorithms of Instagram are regularly modified to eliminate fake accounts, paid and interactions.
Additionally, the number of followers you have on your Instagram following will mean nothing when it’s not an active fan base that purchases or visits your landing pages and also advocates for your brand with their friends and followers. Begin to build your following in the right manner by following these strategies for increasing your Instagram followers.
10 ways to Increase Instagram followers
Make sure you optimize your Instagram account.
Before you start finding ways to gain Instagram followers, one of the most crucial steps is to make sure your account is completely optimized. Imagine your company’s Instagram profile like the “homepage” for your account.
Without an image caption, bio and a properly-designed profile image or username, What can people do to let users be able to identify the account as belonging to your company? This might sound simple, but your profile and bio are the foundations for your branding identity on Instagram. The bio link is the only place you can increase Instagram visitors to your website; therefore, optimizing your Instagram account is vital.
If you’re unsure which page to link to, you can try products or marketing pages related to specific hashtags, keywords or posts in the Instagram account. Links to the homepage are fine- but why not offer users an experience that is seamless when they move from your bio page to your website? This has led to the rise of IG page landing pages for links that contain relevant links to the final few articles that are mentioned on a brand’s feed, as well as “link within bio” posts that direct users to the relevant websites.
Keep a consistent content calendar.
The most damaging thing you could do to build fans on Instagram is to publish content at random, random times. If you’re fortunate enough to have people following you early on, you won’t wish to lose them by making them forget that they were following you initially.
To prevent this from happening, stick to your posting schedule regularly. Brands should not publish more than a couple of times per day to avoid spam. However, regardless of the frequency, try to be regular. Around 200 million Instagram users are active on the platform every day, and to make your net further, Try publishing at least a couple of times throughout the day.
In actual fact, our study on the most effective times to post on Instagram determines the best times to publish for a variety of sectors, and you can use our research to determine the best times to post across the various topics in the following table:
Plan Instagram posts ahead of time
Although Instagram’s Instagram algorithm has been updated to provide users with more content they love but posting at the correct time can make your posts more visible through the increased engagement they get.
By scheduling content ahead of time, the entire team will be able to monitor schedules and campaigns more effectively. It’s always wise to roll your content before when you need it, and with the help of our Instagram calendar tools, you’ll connect with your followers and keep the same flow of content all at the same time.
Find brand ambassadors and partners to share your content.
When you’re learning to gain more Instagram followers, you need to understand the value of your following. The more followers you have increased (organically), the greater number of buyers and potential customers you will be able to attract.
The best method to encourage your followers who follow your Instagram is to be there and make yourself visible. It’s crucial to be active on your personal Instagram and other accounts. Consider sponsorship of posts by users to make your brand visible on your customers’ feeds. It is also possible to hold contests on Instagram to build awareness for your brand.
Reach a larger to a wider. These campaigns help build social proof by proving that your followers are invested enough to share your content or make the content themselves. UGC.
Another method is to get your brand to a broader target audience. You can try to partner with bigger Instagram accounts from your industry, such as prominent influencers in your industry, and share your content with their followers.
Beware of the fake Instagram followers. Avoid fake Instagram
There’s a big distinction between an Instagram account that has fake followers and genuine followers. It could be appealing to buy Instagram followers. However, the negative impact is far greater than the benefits of organic growth in follower numbers.
Fake Instagram followers usually:
- Tricky new followers: If users come to an inactive Instagram feed with hundreds of hundreds of thousands of users, it can decrease the account’s credibility. Do not trick people into following your account. Establish trust and build long-lasting relationships for greater engagement.
- Don’t generate any revenue: It might seem more convenient to purchase followers, but your newly acquired bot or unmanned followers will not purchase something. People follow brands on Instagram for a reason – they generally enjoy what you’re sharing or what your company is doing. These are real buyers and add value to your company.
- Get little publicity: If you have 10,000 fake followers, how many of them will be able to leave comments, like and share your posts? It is likely that these fake or bot accounts will be wiped clean by Instagram and deleted, making your posts appear to be engagement graveyards.
Real people are able to post, like, share and interact with the Instagram content you post. In addition, they enjoy having another person respond.
Present your Instagram all over the world.
What will make it easier for people to discover your account if you aren’t actively promoting your Instagram? Check to see if the Instagram account is registered with your website and the other networks.
Creating visibility and gaining attention are among the most effective methods of getting noticed. If you are determined to increase your Instagram followers, Let people know where they can find you. You can include social buttons for media on your site and blog to promote social sharing across your networks and show users where you can be found on Instagram.
Another option is to cross-promote on your social media platforms. For instance, the Museum of Modern Art regularly promotes its Instagram via Twitter. Leveraging your other social media platforms to lead people to Instagram is easy.
Post content fans would like to
Although this can be more difficult to do than it sounds, it’s important to know the kind of content your followers would like to view. You’ll soon discover on Instagram that some posts perform better than other content. This is the reason why testing is crucial.
The tiniest tiny detail could make all the difference, be it filters, captions, content types, or posts. Be on the lookout for ground for the latest Instagram trends so that you can be sure you’re posting popular content.
For your research to go one higher level of analysis, your company must invest in analytical tools for Instagram. This will allow you to monitor, benchmark and analyze Instagram content across different accounts.
Make sure you are confident about how you plan your posts by studying various filters, captions, and more to discover which ones work best for your target audience. If you’re not sure where to begin, you can start by analyzing your competition.
Begin the conversation
One of the most effective methods to let users be more aware of Instagram is through conversations. Based on the 2020 Social Index, consumers prefer engaging with visual-centric content, such as images (68 percent) and videos (50-50 percent), followed by 30% who prefer to interact with posts written in text. Instagram is the ideal platform for this type of profile that combines eye-catching images with captions that are just as captivating if you improve your Instagram caption writing abilities.
People continue to use social media as a primary brand’s point of contact in various ways, including off-the-cuff chats and questions, serious inquiries from customers or even praise for their favorite brand and product. In order to be successful in your Business, you must be responsive and helpful on Instagram.
Be sure to answer as many comments or questions as possible, as it could be the difference between gaining an additional customer, following or enhancing your relationships with your followers. Our Index research also revealed that 89% of users are likely to purchase from a brand when they follow a brand on social media; therefore, it is crucial to gain the attention and trust required to turn the person who visits your profile into an avid follower.
Find hashtags that are converted into
One of the most tried and tested methods of gaining people to follow Instagram is to use hashtags. For years, hashtags have been a vital tool to discover and allow us to expand our social media reach. As a marketer, you need to increase your reach by gaining followers. And hashtags can help you do that.
Identifying hashtags that your intended group is more likely to investigate is important. If a meaningful connection is made, people are inclined to be more likely to follow your page. Unique hashtags, such as branded hashtags, are a method to organize posts around relevant content for your brand and campaign.
For instance, M&Ms does an excellent job directing hashtags on events in which they participate. With hashtags such as #mmspotlight, the brand can target its followers more specifically in the area where the concert spotlight is happening and helps raise awareness.
Keep your Instagram followers smiling.
And lastly, by making your followers on Instagram happy and satisfied, you will see the results in the growth of your audience. We’ve shared many suggestions to think about and plan your content and put the ideas into use in a manner that is authentic to your brand’s voice. Also, try to do not to appear desperate, sales-oriented, or robotic.
Additional tips to improve your Instagram presence
The process of building the Instagram follower base is multi-faceted. Being aware of the most effective practices on Instagram will make your strategy to be more efficient.
How do you grow your Instagram followers?
Instagram continues to increase in popularity and popularity with its followers, so using these suggestions to increase followers will expand your reach.